Reach the right account when the signal still matters.

Trigger Signals by Lead Seeker converts buying events into an ICP feed. Prioritize outreach to the right accounts at the right time. Learn more.

Overview

Lead Seeker's Trigger Signals feed surfaces target accounts when a public buying signal lands. The catalogue covers hiring, funding and financial events, tech stack changes, public statements, product and go-to-market moves, and operational stress, and every signal is scored on recency, ICP fit, and category weight before it reaches the prioritized feed.

Frequently Asked Questions

What is a Trigger Signal?
A Trigger Signal is a public, verifiable event at a target account that materially changes a buyer's priorities — a hire, a funding round, a posted role, a stack change, an earnings statement, a public talk. Lead Seeker watches a defined catalogue of these events across your ICP and surfaces matching accounts when you run a search.
Which categories of signals does Lead Seeker monitor?
We monitor a working catalogue grouped into hiring, funding and financial events, tech stack changes, public statements, product and go-to-market moves, and operational stress. The catalogue is updated when a new signal proves consistently predictive across customers.
How are Trigger Signals scored and prioritized?
Each signal carries a recency weight (more recent is worth more), a fit weight (how closely the account matches your ICP), and a category weight (how predictive that signal type has been for similar customers). The composite score determines feed order so reps work the highest-conviction account first.
Where do the signals come from?
Public sources only — company sites, job boards, regulatory filings, press releases, podcast and conference transcripts, news, and earnings transcripts. Every signal in the feed links back to its original source so a rep can read the underlying event before reaching out.
How quickly does a new signal appear in the feed?
Most signals appear in the feed within hours of the public event. Hiring posts and press releases are typically the fastest; transcript-based signals (earnings, podcasts, conference talks) appear once the public transcript is published.